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  • Writer's pictureSlim Williams

Updated: Jul 4, 2021


In 2016 on a journey to find a luxurious, satisfying beard balm to no avail, Rodney Q. Wallace decided to create his own that not only satisfied his beard but doubled as a skin moisturizing butter that left a glowing appearance. It also carried a harmonious fragrance that would leave its mark in the world of skincare and body products.

As stated directly by him, "By Happenstance" was the birth of a luxurious, unique, Haute, satisfying greatness all wrapped up into the brand known as "Tilted Crown Products."

Let us reminisce on the days of old where lotions and Vaseline were the chosen products to moisturize the skin. But, unfortunately, most people were left with an extra greasy appearance or a sticky, tacky residue that left a very uncomfortable feeling throughout the day. Furthermore, putting on clothes after said lotions or Vaseline meant sometimes pulling on pants or leggings and leaving residue marks or grease spots on clothing that were painful to remove. Today, there are many still living with the struggle of said products until the birth of "Tilted Crown Products."

The essence of health and wellness is often only focused on the body's internal parts, i.e., what you eat, drink, or in general whatever you internally consume, but what about the external. Although you indeed are what you eat, you also must take the time to care for the biggest organ of all, and that is your skin.

Read in his own words how Mr. Wallace explains not only how he created "Tilted Crown Products," but how he made it through the 2020 Covid Pandemic and where he plans to take his brand next. In thanking him for his time and effort for this interview and setting a date for an update zoom interview, he stated, "I wanted it to feel real as if we were sitting in the room together having a one-on-one conversation."

Let's take the journey together from the beginning to now and the future of "Tilted Crown Products."



WE SEE YOU SHINING:

I first want to say thank you for accepting this interview. "We See You Shining" is genuinely honored to be a part of this beautiful journey you have embarked. We have known each other for some time now, and we are not only friends, but I have been a consistent patron of "Tilted Crown Products" from the beginning. I am blessed and fortunate enough to be putting "Tilted Crown Products" on a platform for everyone to learn more about the company and to overall be a part of the "Tilted Crown Products" experience.

WE SEE YOU SHINING:

What's your born name and your nickname, and what is the name of your company?

TILTED CROWN:

The name of my company is "Tilted Crown Products," and my "born name" is Rodney Quentin Wallace. My "nickname" depends on who you ask. My family back home calls me "Bud" or "Hot Rod." My friends from college call me "Bless," and I'm also known as "Q." So, call me Bishop from Juice. [laughs]

WE SEE YOU SHINING:

Through our years of friendship, I have lovingly and respectfully given you my nickname of "Tilt," as I must always be outside the box of what everyone else does or is doing. [laughs]

WE SEE YOU SHINING:

Where are you currently residing, and where you born and raised?


TILTED CROWN:

I currently live in the Wake Forest area. I'm from Martin County, raised in Everetts, NC.

WE SEE YOU SHINING:

So, when and how did the idea for Tilted Crown Products come about?

TILTED CROWN:

I remember it vividly. In 2016 this entire journey started because I tried to order a beard balm from a small business in Atlanta. I emailed the owner to place my order, and the brother never responded. I was pretty upset! That frustration led me to attempt to make a beard balm, which was wild because I never was a DIY type guy. I went to Google, found a few different "recipes" for beard balms. It was at that moment that the light bulbs started to flicker a bit. I decided if I were going to make anything, it would be of the highest quality, and I wouldn't cut any corners. So, I sourced the very best materials/ingredients I possibly could. The results were an amazing beard balm! An amazing beard balm that I made, just for me! I was content with not sharing this with anyone. [laughs]

Fast forward a few days, I'm at work (old job), and the beard balm is on my desk. Why? Because I would use it as a hand moisturizer in a pinch. Well, one of my co-workers walked by and could smell the balm as I was applying it to my hands. Long story short, she asked if I would make some for her? That's when the light bulbs started to come on!

So, fast forward a few more days…every Monday, we had these morning meetings. I was sitting at the table with my notepad, waiting for everyone to enter. So, I started doodling on my notepad. Then, out of nowhere, I noticed I was sketching a crown—a tilted crown at that. Immediately, I thought about the icon photograph of The Notorious BIG on the throne, wearing a tilted crown. It was such an epiphany! That's the exact moment Tilted Crown Products was born.

WE SEE YOU SHINING:

I have a clear mental vision of it all! It seems so surreal yet intriguing how entrepreneurship is often birthed while working a 9-5. I have often heard that from other entrepreneurs.


WE SEE YOU SHINING:

What was your driving force to become an entrepreneur?

TILTED CROWN:

I can't say there was a driving force exactly. I got into all of this by happenstance, but what I will say is, my pursuit of excellence, in part, is what drives me to remain an entrepreneur.

WE SEE YOU SHINING:

What college did you attend, and when did you graduate?

TILTED CROWN:

I attended NCA&T.


WE SEE YOU SHINING:

Yes, for the HBCU!

TILTED CROWN:

Yes, Aggie Pride all day!

WE SEE YOU SHINING:

So, becoming an entrepreneur is a bit expensive, not to mention challenging; did you raise funding for your venture, or has it been all out of pocket?

TILTED CROWN:

All funding for Tilted Crown Products has been directly out of my pockets.

WE SEE YOU SHINING:

How do you and have you built a thriving customer base?

TILTED CROWN:

I've built a thriving customer base by providing impeccable quality, unique experiences, and listening to my base.

WE SEE YOU SHINING:

That is awesome! It's always great to listen to your patrons and make them feel a part of the experience.

WE SEE YOU SHINING:

Currently, with social media and a lot of other marketing platforms that may not have been around in the earlier days of beauty and skincare products, how do you market your business, and which tactics have been most successful?

TILTED CROWN:

First and foremost, Tilted Crown Products is a luxury-targeted brand. That means a more niche type of audience. I won't get into our actual tactics, but we believe in quality first and presenting products that help accentuate our luxury.

WE SEE YOU SHINING:

"I won't get into our actual tactics…" So, I see G-14 classified [laughs] ok, ok! Well, whatever and however you are doing it, I see it's working well for you, and that is what matters. You indeed have taken skincare to another level.

WE SEE YOU SHINING:

What culture do you cater to if anyone, and how did you establish it, or are you for the general population?

TILTED CROWN:

We cater to haute culture, as I see it.

For much too long, a particular aesthetic has been associated with high-end luxury and luxury brands. The truth is luxury or haute culture, is a wide spectrum that covers more than what's represented through media and the various social media platforms.

WE SEE YOU SHINING:

I completely agree. I may be biased, but I can concur that your butter leaves a sense of luxury and silkiness.

WE SEE YOU SHINING:

How many hours a day do you work on Tilted Crown?

TILTED CROWN:

Too many, and yet not enough!

My mind is always on Tilted Crown Products. But, I am getting better about establishing a healthier work/life balance.

WE SEE YOU SHINING:

What products does Tilted Crown make, and do you have a business partner or do you run your company all alone?

TILTED CROWN:

Tilted Crown Products offer the following: Whipped Body Butters, Whipped Body Scrubs, Luxury Bath & Body Wash, Bronzing Body Oils, Body Oils, Lip Balms, much more to come, and I do not have a business partner.

WE SEE YOU SHINING:

Can you describe/outline your typical day?

TILTED CROWN:

My typical day: Wake up around 5 am. Go through a light workout. Shower, get dressed, and head to work. Take and process orders. Make notes of ideas that strike me throughout the day. Post/Advertise on social media platforms by 12noon. Monitor inventory and determine what I may need to make later that evening. Try to have dinner by 7 pm. Make products that are running low. Maybe even work on some new projects. Finally, try to shut things down by 11 pm. This is my day, more or less.

WE SEE YOU SHINING:

That's a hectic day. I can only imagine that being my daily routine. I'd be passed out after the workout, [laughs] but as it has been said, great sacrifice and drive create great rewards, and you have genuinely been rewarding your patrons with greatness.

WE SEE YOU SHINING:

How has being an entrepreneur affected your family and personal life?

TILTED CROWN:

It's a sacrifice. Due to my work, the majority of my time is spent with the business. However, I will always make time for family and my personal life. Therefore, it's essential to be intentional about establishing some form of balance.

WE SEE YOU SHINING:

Indeed! We must make sure to stop and smell the roses in life, but it's so easy to get caught up in the day-to-day work/entrepreneurship routine.

WE SEE YOU SHINING:

What motivates you?


TILTED CROWN:

Discovery. The discovery of just how far I can take this thing. Can I continue to push my creative boundaries? What other areas will my passion lead me to? Just the daily discovery of this journey keeps me more than motivated.

WE SEE YOU SHINING:

How do you generate new ideas?

TILTED CROWN:

I honestly don't know. I consider myself lucky. Lucky, because I believe I am permanently inspired. At times it feels like I'm tapped into a higher power. I must be because I know I'm merely the vessel through which these ideas flow.

WE SEE YOU SHINING:

That must be a remarkable feeling knowing you are creating from a source higher than yourself, and the fact that you are in tune and acknowledge it is, even more, the exception.

WE SEE YOU SHINING:

What is your greatest fear, and how do you manage anxiety?

TILTED CROWN:

Hmmm…my greatest fear, not trying. I have to shoot my shot! Failure doesn't bother me, but it's part of the process. Not trying; that's a nightmare.

I manage fear by accepting the feeling at the moment and pressing forward anyway.

WE SEE YOU SHINING:

How do you define success?

TILTED CROWN:

Success is freedom. Freedom to do whatever I want to do. That, to me, is success.

WE SEE YOU SHINING:

Do you believe there is some sort of pattern or formula to becoming a successful entrepreneur?

TILTED CROWN:

I believe there are certain traits that successful entrepreneurs have. The successful are typically positive people. They see the glass as always full! Even if it's empty, it's full of opportunity. The successful also can recognize their areas of weakness. They address this without intimidation or hesitation. I could go on and on.

WE SEE YOU SHINING:

What is your favorite aspect of being an entrepreneur?

TILTED CROWN:

My favorite aspect is the control of exacting your vision and bringing it to life, and having it connect with your core audience. There's no greater feeling.

WE SEE YOU SHINING:

I must agree. When you see a vision you've had in your being come to life; the feeling is unexplainable. It almost goes back to that higher source you spoke of previously.

WE SEE YOU SHINING:

What has been your most satisfying moment in business, and what has been your worse?

TILTED CROWN:

My most satisfying moments are when someone decides to spend their hard-earned money with Tilted Crown Products. That feeling NEVER gets old! It's an excitement and overwhelming sense of gratefulness. I will never take that for granted.

My worse moment… I'll say this; Even when things did not go as anticipated, I have been fortunate enough to extract the valuable lessons from them.

WE SEE YOU SHINING:

I love that you keep coming with a keep your head up, positive attitude. There is nothing worse, in my opinion, than being a Negative Nelly/Nelson. I concur with you to grow through and from experience, whatever it may be, and press forward.

WE SEE YOU SHINING:

What piece of advice would you give to college graduates who want to become entrepreneurs?

TILTED CROWN:

Believe in yourself and your vision FIRST! Don't fear failure; embrace it! Failure is just part of the necessary path to your success.

WE SEE YOU SHINING:

If you had the chance to start your career over again, what would you do differently?

TILTED CROWN:

Nothing! Everything has led me to this very moment.

WE SEE YOU SHINING:

See, that positive attitude, I appreciate it more than you know. It truly is a breath of fresh air! You are truly inspiring me through this whole interview!

WE SEE YOU SHINING:

What would you say are the top three skills needed to be a successful entrepreneur?

TILTED CROWN:

Exemplary Communication Skills

Customer Service Skills

Strategic Thinking & Planning Skills

WE SEE YOU SHINING:

Those are all essential things to keep your existing patron base satisfied and also to cultivate your business to the next level.

WE SEE YOU SHINING:

What entrepreneurial tricks have you discovered to keep you focused and productive in your busy day-to-day schedule?

TILTED CROWN:

I have a saying that I keep in the forefront of my mind:

I can't use yesterday's points for today's game.

In other words, "What have you done for me lately?" [laughs]

I cannot rest on my laurels. I must keep it pushing.

WE SEE YOU SHINING:

Wow! I hope the readers are getting as much out of this interview as I am. You are genuinely dropping some gems on everyone, especially up-and-coming entrepreneurs who may be at a crossroads in their entrepreneurship.

WE SEE YOU SHINING:

What are some key activities you would recommend entrepreneurs invest their time in?

TILTED CROWN:

Invest time in your family and loved ones. Do things that make you laugh out loud. Create and collect as many moments as possible. It's so easy to get caught up in the whirlwind nature of chasing our goals that we can neglect the ones that matter. Invest in people.

WE SEE YOU SHINING:

With that being said, who has been your greatest inspiration?

TILTED CROWN:

My mother and my son to that end, my entire family!

Greatness is littered throughout my family. I just want to do my part.

WE SEE YOU SHINING:

What business-related book has inspired you the most? (Or what is your favorite book?)

TILTED CROWN:

The Book of Five Rings by Miyamoto Musashi

WE SEE YOU SHINING:

I'm an avid reader, so I have to check that one out. I hope all of you are reading this does the same. There is nothing better than getting put on to a good book.

WE SEE YOU SHINING:

If you had a magic wand, which are the three things you would change in the world?

TILTED CROWN:

Racism

Sexism

Poverty

WE SEE YOU SHINING:

Those are some significant things that have been a challenge since the beginning of time, and I applaud that changing those three things was at the top of your list. Still, unfortunately, most people shy away from speaking on and about challenges that the whole world is and has been affected.

WE SEE YOU SHINING:

What is the part of your life experience you would alter if you had the chance?

TILTED CROWN:

Nothing.

WE SEE YOU SHINING:

Again, because it has all led you to right here, correct?

TILTED CROWN:

Indeed!

WE SEE YOU SHINING:

If you were to write a book about yourself, how would you name it?

TILTED CROWN:

Ahhh...that could be in the works. So, stay tuned. [laughs]

WE SEE YOU SHINING:

You have me intrigued, but I guess we must wait. [laughs]

WE SEE YOU SHINING:

Where do you see Tilted Crown in 5-10 yrs?

TILTED CROWN:

In 5-10 years, Tilted Crown Products will be recognized as a force to be reckoned with, indeed!

WE SEE YOU SHINING:

I, for one, do not doubt it, and I look forward to it.

WE SEE YOU SHINING:

Do you plan on putting Tilted Crown in Stores? If so, which ones?

TILTED CROWN:

I can see Tilted Crown Products in stores!

Which ones? I'll keep that on tuck for now. Stay tuned.

WE SEE YOU SHINING:

We shall stay tuned.

WE SEE YOU SHINING:

You know I must inquire about the 2020 COVID-19 Pandemic. Did it affect your business? If it did, how so?

TILTED CROWN:

Fortunately, COVID-19 did not hurt my business. My sales went up during the Pandemic! I think with more people being confined to their homes; they reverted to retail therapy. One thing my products do is make the user feel sexy. For many people, self-care awareness increased significantly during this time, and Tilted Crown Products was there to meet their needs.

WE SEE YOU SHINING:

That is great to hear because not only was the Pandemic taking people's lives in a physical sense, but it also took lives in a monetary sense, and a lot of people still have not recovered.

WE SEE YOU SHINING:

Self-care awareness was significant at the forefront during the Pandemic. I have been openly opinionated about the feeling your products give not only during the Pandemic but also in everyday walkabout life. There is an extraordinary yet romantic aura to "Tilted Crown Products." Your products' sexiness and the sensual way they make patrons feel has been told to you in person, through reviews, and text. I have deemed you as creating "baby-making butter," and I'm going to leave that right there…… [laughs]

WE SEE YOU SHINING:

Thank you so much, "Tilt" (I have graciously nicknamed you), for your hard work and effort in the beauty and skincare industry. From the bottom of my heart, I appreciate you giving "We See You Shining" your very precious time and energy in this interview and across the globe to other fellow entrepreneurs.


TILTED CROWN:

Thank you as well for the opportunity.

WE SEE YOU SHINING:

You can purchase "Tilted Crown Products," at "Gallery On Main" 100 S Main St High Point, NC 27260, owned by Sabrina Tillman McGowens, or you can reach Mr. Wallace via:

Instagram: @tiltedcrownproducts

Facebook: @tiltedcrownproducts

Twitter: @tiltedcrownprdx

Email: tiltedcrownproducts@gmail.com

Phone: 919-885-5041






















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"We See You Shining!" is here to allow businesses and people to shine, gain exposure and grow. We want you to be seen and promoted all for FREE! Tell us about your business so we can spread the word and help you to SHINE!~ Shine On~

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